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OUTDOOR_​
All those action movies are for the birds. Being a special forces soldier doesn't require having biceps the size of Boston. It's about brains. This outdoor campaign won at Cannes, the One Show, Clios, the ANDYs, the ADDYs, etc.
ONLINE VIDEO_ & WEB_ & PRINT_
Every second of every day a US soldier is doing something important somewhere in the world. From flying choppers to extracting molars, from storming beaches to inspecting volcanos. This series was titled '2400/7' to reflect the ever-ready vigilance of the men and women in uniform.
FILM_
Sometimes we leaned into the ra-ra-ra patriotism of the US Army; other times we focused on the adventure=filled, skill-developing aspects.
PRINT_
Army Reservists balance the obligations of being a soldier with life in civvies. We wanted the campaign, along with the tagline ('Not your everyday job'), to reflect that duality.
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