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OUTDOOR_
All those action movies are for the birds. Being a special forces soldier doesn't require having biceps the size of Boston. It's about brains.
Awards: Cannes, One Show, Clio, ANDY, Addy
ONLINE VIDEO_ & WEB_ & PRINT_
Every second of every day a US soldier is doing something important somewhere in the world. From flying choppers to extracting molars, from storming beaches to inspecting volcanos. This series was titled '2400/7' to reflect the ever-ready vigilance of the men and women in uniform.
FILM_
Sometimes we leaned into the ra-ra-ra patriotism of the US Army; other times we focused on the adventure-filled, skill-developing aspects.
PRINT_
Army Reservists balance the obligations of being a soldier with life in civvies. We wanted the campaign, along with the tagline ('Not your everyday job'), to reflect that duality.
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