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EXPERIENTIAL_ & SOCIAL_ & DIGITAL_ & WEB_
What can you do with an old refrigerator? If you answered "Make a car out of it and then race it around a track," well done, you get a gold star. Chicago's local electric utility wanted to bring more young women into STEM, so we came up with a twist on the boxcar derby, the Icebox Derby. (Addys/Effie winner).
PRINT_ & SOCIAL_ & DISPLAY_
ComEd's tagline is Powering Lives, and we wanted to bring that to life in a bold, eye-catching way. ComEd is the only account I've worked on so far that wants its consumers to, well, consume less.
"SNIFFLES"
"SUBLIMINAL
RADIO_
EXPERIENTIAL_
Before we turned fridges into racecars, we gave them to local artists. The resulting art-fridges (dubbed 'Metamorfridges') were displayed along Michigan Avenue.
FILM_
ComEd partnered with local actors to form The Single Bulb Theater. Writing credits go to William Shakespeare on one of these, though I doubt the Bard was imagining star-cross'd gherkins when he wrote the balcony scene.
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