ROLE #1: CREATIVE DIRECTOR_ & COPYWRITER_
CREATIVE DIRECTOR & COPYWRITER (FREELANCE)
VARIOUS AGENCIES | GLOBAL | 07.18 – PRESENT
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Creates multichannel work for B2B and B2C brands
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Leads pitches that win business and drive organic growth
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Creates campaigns and executions in social, digital, web, blogs, film, print and out of home
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Develops brand strategies and architects brand foundations
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Embeds seamlessly into agency or in-house creative departments
Clients: Allstate (insurance), American Adventure Insurance (insurance), Arclin (material sciences/B2B), Arkansas Children's Hospital (healthcare), Arkansas Federal Credit Union (fintech), Arkansas Tourism (tourism), Bic (CPG), Centennial Bank (fintech), Coopers Hawk (restaurant), Devry University (education), Jackpocket (lottery), Lev Baby (fashion), MemoQ (tech), Oaklawn Casino (tourism), Ooka (CPG), Orchid Realty (realty), Orville Redenbacher (CPG), Revv (aviation), Rice-A-Roni (CPG), Schneider Electric (tech/B2B), Starved Rock Wood Products (home), Tangled Roots Brewing (restaurant), Thermo Fisher (tech), Vidavii (wellness)
EXECUTIVE CREATIVE DIRECTOR
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Leads vision and campaigns for platforms across social, digital and activations
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Drives concept development and executions that earn attention and awards
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Develops brand foundations and creative strategies for growth-minded clients
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Mentors art directors, designers and copywriters
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Champions a culture of curiosity, craft and camaraderie
Clients: Costa Coffee (CPG), Fisher-Price (CPG), Fresca Hard (alc bev), Growth Corps (fintech), Mattel (CPG), Minute Maid Spiked (alc bev)
GERTRUDE AGENCY | CHICAGO | 03.25 – 09.26
SVP CREATIVE DIRECTOR
DIGITAS | CHICAGO| 10.21 – 10.23
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Oversaw and managed a cross-functional team
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Developed and guided campaign work across social, digital and film
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Drove measurable brand growth
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Managed partner agencies
Clients: Aldi (retail), Dick's Sporting Goods (retail), Wonka Candy (CPG)
SVP CREATIVE DIRECTOR
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Led creative on multimillion-dollar accounts with national and international reach
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Created and shepherded award-winning work
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Grew revenue through pitches and organic expansion
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Built enduring brand platforms rooted in insight and cultural relevance
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Provided creative oversight across multicultural agency partners
Clients: Altoids (CPG), Coca-Cola (CPG), Commonwealth Edison (utility), DeVry University (education), Junior Achievement (non-profit), McDonald's (QSR), P&G (CPG),
Philip Morris (tobacco), Reddi Wip (CPG), Samsung (tech), Tampax (CPG), U.S. Army (government), Walmart (retail), Washington Mutual (fintech)
LEO BURNETT | CHICAGO | 10.01 – 07.18
ROLE #2: EDUCATOR_ & TRAINER_
INSTRUCTOR
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Designs and teaches courses in campaigns, concept development, copywriting, digital storytelling, headline writing and pop culture
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Mentors emerging creatives, shaping portfolios that launch careers
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Provides critiques to strengthen conceptual thinking, craft and strategic clarity
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Guest lectures and judges creative work at Loyola University and the University of Illinois at Chicago (UIC)
MIAMI AD SCHOOL / BOOK180 / BRAINCO / CHICAGO PORTFOLIO SCHOOL | 07.15 – PRESENT
FACILITATOR_
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Developed curriculum grounded in the Effie framework
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Trained senior marketers in effectiveness-driven creativity
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Facilitated immersive bootcamps focused on insights, creative evaluation and data-informed decision-making
EFFIE ACADEMY | 10.23 – 10.26
GLOBAL CLIENT TRAINER_
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Designed and delivered global workshops on brief writing, creative evaluation, storytelling and brand building
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Strengthened client–agency relationships by aligning teams around shared goals, process and creative ambition
Clients: Allstate, Altria, Kellogg's (Mexico & US), Delta Faucet, Kraft, Leo Burnett, LinkedIn, Pfizer (UK & China), Philip Morris International (Russia & Switzerland), Tyson Foods