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OUTDOOR_
Before 24-hour breakfast was a thing, McDonald's had specific breakfast hours, and heaven help you if you were a minute late. To avoid any kerfuffle, we created this billboard, let's call it the McSundial.
Awards: Cannes Lions, Clio (inc induction into Hall of Fame), Obie, Addy, ANDY, Art Director's Club of NY
OUTDOOR_
How hard can it be to grow lettuce on a billboard, we thought. Turns out it's pretty hard. Kudos to the horticultural folks who helped us pull this off.
Awards: Cannes Lions, Clio, ANDY, Kinsale Sharks, London International, Addy, Chicago Creative Club
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