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//SOCIAL & ON-PREMISE POSTERS

You've probably met one or two: craft beer snobs, that is. Tangled Roots, a small brewery out of Ottawa, IL, wanted to demystify the whole craft beer experience without alienating those who do know their wort from their wet hopping. Hence the tagline, Embrace your nature. We don't mind who you are or what you know, we've got a cold one waiting for you.

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//RADIO

In addition to the brewery, Tangled Roots has several brewpubs. These whimsical radio spots took inspiration from the tale of Jack Sprat who ate no fat & his wife who ate no lean.

"NO JOKE"
"CARNIVORES & VEGANS"
"WHATEVER YOU FANCY"
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//PRINT

In the second year of the 'Embrace your nature' campaign & to commemorate the launch of another brewpub, we decided to play around with the print format a little. Readers of the The Sun-Times & The Chicago Tribune were forced to turn their paper upside down to see both sides of the story.​

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