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Writing about myself is hard.

 

After all, I've spent the last 25 years writing about others, and creating concepts for companies big and small. And I'm pretty good at it, too.

The highlights?

 

Growing lettuce on a billboard...

 

Helping teens turn fridges into racecars...

 

Getting Mayhem to dress as an elf on a shelf...

Dangling Special Forces soldiers out of helicopters...

 

Forcing QVC-style presenters to have an existential crisis...

 

Creating a sundial so no one ever needs to miss breakfast...

 

Wrangling gnomes in a supermarket...

 

And so, so much more.

That's the writer/creative director part.

But some of my proudest work moments have been as a creative director,
mentoring young creatives, and as a teacher, helping would-be creatives put their portfolios together.

I've also traveled the world teaching clients to be better clients, especially when it comes to writing briefs and developing strategy and evaluating creative.

When I'm not working, I like spending time with my wife and four daughters. I love listening to music way too loud for a man of my age, reading 1940s American crime fiction, and fantasizing about wearing a fedora and spats to work one day.

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