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//gary fox-robertson
copywriter
creative director
//FILM
'it's not a sale'
When your whole existence is built on sales, what happens when you find out ALDI doesn't do sales?
//OLVs
'gnome sweet gnome'
From apple pickin' to charcuterie stackin', the ALDI gnomes
have you covered.
//OLV
'behind the scenes'
How does ALDI do what ALDI does? Gnomes, obviously. Here we get a glimpse of these little critters in action.
//SOCIAL
various
From sales that aren't sales to dating apps that are food matchups, ALDI brings some the irreverent to grocery shopping
//SOCIAL
'fresh' & 'chosen'
Honest fruit.
Honest prices.
That's an ALDI thing.
//FILM
'healthy competition'
A sassy talking avocado challenging a bemused shopper? It must be an ALDI thing.
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