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OUTDOOR​

All those action movies are for the birds. Being a special forces soldier doesn't require having biceps the size of Boston. It's about brains. This outdoor campaign won at Cannes, the One Show, the ANDYs, the ADDYs, etc.

ONLINE VIDEOS & WEBSITE & PRINT

Every second of every day a US soldier is doing something important somewhere in the world. From flying choppers to extracting molars, from storming beaches to inspecting volcanos. This series was titled '2400/7' to reflect the ever-ready vigilance of our men and women in uniform.

BROADCAST & DRTV

Sometimes we leaned into the ra-ra-ra patriotism of the US Army; other times we focused on the adventure=filled, skill-developing aspects. 

PRINT

Army Reservists balance the obligations of being a soldier with life in civvies. We wanted the campaign, along with the tagline ('Not your everyday job'), to reflect that duality.

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