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BROADCAST
This puzzle piece of a commercial was used to launch Samsung's Better Together initiative, bringing together people of different backgrounds to save problems that affect us all. The second ad here is a TV commercial for a TV; how meta.
Samsung

ONLINE VIDEO
Who doesn't love popcorn? Especially when the ingredients list doesn't include multisyllabic words you wouldn't want your mouth anywhere near.
Orville Redenbacher


BROADCAST
Shortlisted at Cannes, this ad tells the sad story of a man afflicted by draggus posteriorales; that's ass-dragging, in case your Latin's a little rusty.
Altoids

TRANSIT
It's a hot sticky morning in NYC. The subway is rammed; someone's armpit is in your face; suddenly, playing the lottery seems appealing.




Jackpocket




PRINT & EMAIL
A little bit of tongue-in-cheek underselling here. And it worked. Shell Visa got thousands more signups than forecasted. (And, yes, the winner did receive a pair of earplugs. Have you ever been to an F1 race? It's loud.)
Shell

TERRESTRIAL RADIO
Forget the everyone-wearing-white cliche of old tampon ads. It turns out wearing nothing is the ultimate torture test. We wanted to communicate that to a youthful audience. In song form. This spot is called 'Go commando' (really) and features my favorite-ever rhyme.
"GO COMMANDO"