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BROADCAST

This puzzle piece of a commercial was used to launch Samsung's Better Together initiative, bringing together people of different backgrounds to save problems that affect us all. The second ad here is a TV commercial for a TV; how meta.

Samsung
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ONLINE VIDEO

Who doesn't love popcorn? Especially when the ingredients list doesn't include multisyllabic words you wouldn't want your mouth anywhere near.

Orville Redenbacher

BROADCAST

Shortlisted at Cannes, this ad tells the sad story of a man afflicted by draggus posteriorales; that's ass-dragging, in case your Latin's a little rusty.

Altoids

TRANSIT

It's a hot sticky morning in NYC. The subway is rammed; someone's armpit is in your face; suddenly, playing the lottery seems appealing. 

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Jackpocket

PRINT & EMAIL

A little bit of tongue-in-cheek underselling here. And it worked. Shell Visa got thousands more signups than forecasted. (And, yes, the winner did receive a pair of earplugs. Have you ever been to an F1 race? It's loud.)

Shell

TERRESTRIAL RADIO

Forget the everyone-wearing-white cliche of old tampon ads. It turns out wearing nothing is the ultimate torture test. We wanted to communicate that to a youthful audience. In song form. This spot is called 'Go commando' (really) and features my favorite-ever rhyme.

"GO COMMANDO"

PRINT

So, we get to asking ourselves what it would be like to be born with a Reddi Wip nozzle for a head. As you do. Meet Wallace. He's popular.