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ONLINE VIDEO & DISPLAY
The prices at ALDI might seem like there's a sale going on but, nope, those are just the everyday low prices. Sure, that's great for consumers pinching pennies, but it sparks an existential crisis for shopping network presenters whose world starts and ends with sales sales sales. Also: cheese cars.
SOCIAL MEDIA & ONLINE VIDEO
Elves, am I right? Friggin' elves. They get all the credit at the holidays. Wanna know who does all the actual work? Gnomes, that's who. Yep, you read that right: gnomes. For this campaign we wanted to shine a light on the true heroes of the holidays.
SOCIAL MEDIA & DISPLAY
ALDI posted at least once a day on Facebook, Instagram and Twitter. These are some of my favorite posts from the two years I ran ALDI social media (during which time followers nearly doubled #HumbleBrag).
BROADCAST, SOCIAL MEDIA & ONLINE VIDEO
Avocados that get all up in your face. Cucumbers that love what you're rockin'. Mangos that are just happy to be going home with you. Just some of the unlikely stars in the first iteration of the 'It's an ALDI thing' campaign.
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