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OUTDOOR​
Before 24-hour breakfast was a thing, McDonald's had specific breakfast hours, and heaven help you if you were a minute late. To avoid any kerfuffle, we created this billboard, let's call it the McSundial. It won big at every major show & has been inducted into the Clio Hall of Fame.
OUTDOOR​
​How hard can it be to grow lettuce on a billboard, we thought. Turns out it's pretty hard. Big kudos to all the horticultural folk who helped us pull this off. This living billboard won at most of the award shows, including Cannes, Clios, ANDY's, etc.
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