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EXPERIENTIAL & SOCIAL MEDIA & DISPLAY & WEBSITE
What can you do with an old refrigerator? If you answered "Make a car out of it, obviously, and then race it around a track," well done, you get a gold star. Commonwealth Edison, Chicago's local electric utility, wanted to bring more young women into STEM (science, technology, engineering, math), so we came up with a twist on the boxcar derby. Ladies and gentlemen (but mostly ladies), start your engines...it's the Icebox Derby. (Oh, this campaign picked up a few shiny things, including Addys and an Effie).
SOCIAL MEDIA & DISPLAY & PRINT & RADIO
ComEd's tagline is Powering Lives, and we wanted to bring that to life in a bold, eye-catching way. ComEd is the only account I've worked on so far that wants its consumers to, well, consume less., which meant a lot of these ads were intended to serve as tips and tricks to save energy.
"SNIFFLES"
"SUBLIMINAL
EXPERIENTIAL
Before we got the bright* idea of turning fridges into racecars, we decided to give them to local artists and see what they would do wiht them. The resulting art-fridges were displayed during summer along Chicago's famed Michigan Avenue. The initiative was called Metamorfridges.
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BROADCAST
You can't be Chicagoland's electric utility for over a century without being committed to the region. We convinced ComEd to put that commitment on show by partnering with actors from various regional troops to form The Single Bulb Theater. Writing credits go to William Shakespeare on one of these, though I doubt the Bard was imagining star-cross'd gherkins in fridges when he wrote the Balcony Scene.
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